“Mummy? Who would win in a fight? A killer whale or a great white shark..?”

My brain doesn’t compute. It can barely understand the question, never mind answer it.

“Cos… I think it would be the shark because, did you know, that a shark’s teeth point backwards so that there is absolutely, definitely, no way at all, that…..”

Do I really want to be thinking about this at 5am?

I reach for the alarm clock and hold it to my forced-open eye. 05.23. I groan and try and pretend that my 7 year old is actually still fast asleep. Who am I kidding? I know he wants his question answering so I sneak a peek from under the warmth of the duvet to see a wide eyed, blonde haired boy kneeling beside me, grinning and ready to argue with my response.

“Well…” I say… and so my day begins.

Like most parents, my days are filled with very important questions that absolutely need answering, such as the shark and whale fight club debate.

But there are other questions I get asked with answers that come more readily to me.  Recently I’ve been asked a lot about how to make a success of the Maker’s Market and Craft Fair circuit and, providing I don’t get asked before 7am, I can usually present an answer which should prove helpful.

It’s true to say that I have had my fair share of disastrous events where I’ve not sold a sausage, but then I have also experienced the nirvana which all us makers dream of.  It’s not an urban myth, providing all the variables are spot on, you can sell lots and lots!  So for those of you who are thinking about revealing your soul on a 6ft x 4ft table, here are a few of my answers for you to peruse.

Q: How do I know that my work is good enough?
A: Don’t ask your friends

You have to make your work your absolute best – none of this “it’ll do” attitude. The customer will notice and so will you when it’s laid out on your stall. Your work has to make you feel proud and confident so don’t ask your friends for their opinion – they will always be kind and won’t necessarily tell you the truth. I’m not suggesting that you approach complete strangers in the street to conduct Apprentice style market research, but think about asking people who you know would give you truthful answers and ask the type of person your product is aimed at.

Q: How do I know what to charge?
A: Don’t listen to old people

You can't please all the customers all the time

Let me tell you a true story. After hours spent snipping tiny pieces of vintage fabric and arranging teeny toadstools all in a row my toadstool glasses cases were the bee’s knees and looked oh so cute on my stall. People admired them, had a squeeze but gently placed them back. That’s OK I thought, at least they smiled…  Along came a sweet looking elderly lady who picked one up and squinted to see the price. Then she threw it back on stall as if she’d discovered a dead mouse in it and firmly informed me she could make one for £2.00 and that I should be ashamed of myself for charging £8.50.  I was offended to say the least and was ready to run home crying into my skirt.  But as I’m a thirtysomething professional, and didn’t want to smear mascara down my face, I grew a thick skin instead.

Pricing is a tricky one but it’s important to get it right for everybody’s sake.  If something seems too cheap it undervalues your work but, on the other hand, you don’t want to bring it home. Work out how much it cost you to make in time and materials then work out how much it is worth. Do some research into the cost of similar products, think about who you will sell to and where. You may have spent hours lovingly hand stitching each piece but some customers don’t really care about that, they will buy it if they love it not because of the time you spent making it.  Be honest with yourself but remember – you’re not a charity.

Q: Where can I go to sell my work?
A: Where you would go to buy it?

I’ve spent many hours staring into my tea as coach loads of customers walk straight past

Generally this is not a good sign

 my stall and then spend £2 on a factory produced candle.  Location is high on the list of ‘get it rights’ so it’s important you know your market.  This will save you money (stall price/travel expenses/time) and face.  It can be soul destroying when you sell diddley-squat, sick of smiling at customers, you’ll just want to go home.

Visit as many local events as you can to see what else is being sold there. Talk to the stall holders, find out stall price, if there’s commission, what the average footfall is and what the marketing strategy is. You need to be confident the event organiser is working for their money. Designer/Maker events usually have an eclectic range of exhibiters and having your work vetted before they accept you is a good sign as it means quality is important reflecting on the standard and the variation of work they are looking for.

Q: How can I catch the customer’s eye?
A: It’s more than showing a bit of leg!

You’re accepted, the date is set and you’re working like a demon to get your pieces finished but you need to think about your stall.  Don’t think of a flat 6 x4 ft trestle table but think of your own little shop. Consider what your products say about you as an artist, what is the common thread running through your work and could this be a theme for your stall?  You need to catch the customer’s eye and draw them in, then you need to keep them there. All this without looking desperate!  While visiting other events jot down a few notes on your favourite stalls then practice at home, think about colours that enhance your work. Often a simple and clean approach is best and whilst props are good too be prepared for punters to ask how much they are!  It can take me the best part of 2 hours to stop faffing with my stall and even then I am constantly tweaking it throughout the day. It’s exhausting but fun!

I’ve learnt by trial and error and you may well too before you find your groove but remember even if you have followed all of the above, sometimes customer’s purses stay firmly shut! But don’t be disheartened. Chin up and at least you can spend your time contemplating the bigger questions of life like what does the moon taste of or how do wind turbines make electricity mummy?

Mr Dear Emma shares my interest and took it to the next level. Having driven past a particular house for months leading up to Christmas and reporting back to me each night on their fabulous taste and their incredible bookshelves, he finally plucked up the courage to actually knock on the door and enquire, gently, in a very non stalker/serial killer kind of way, “Sorry to bother you, but how did you make that bookcase?”   Fortunately his question was greeted in a very enthusiastic manner and he was invited in to take a closer look and discuss the finer elements of carpentry in some detail.

Anyway… if you are like me, you might be mildly interested in the place where I spend much of my time cutting, pinning, sticking, sewing, staring out of the window or shouting at Jeremy Vine on the radio. My opinion is very valid when there is no one else to hear it or answer back. I have solved the problem of banker’s bonuses, the wrongs of illegal phone hacking and even whether it’s appropriate to share ones husband’s toothbrush! (It’s not by the way!)

This is where I can be found on a daily basis and, when I have a break from my ranting, this is where my ideas are born and, much like the best things in life, the good ones happen by accident.

My Blue Tit design evolved after spending far too long staring out of the window obsessing about a newly installed nesting box. Was it in the right location? Was there enough food available? Would there be any unsociable neighbours? Was there a good school close by?

The garden has many blue tits as visitors and, when a couple moved in, watching them was mesmerising. I liked their eagerness, their scruffiness, the way they fussed in and out of the nesting box and the fact that they looked like they were wearing black highwayman masks.   This lead to doodles, to lots of bird books and then to templates of blue tits in various positions.  Eventually, after many mistakes and months of hunting down just the right shades of yellow and blue, I can now embroider a blue tit in my sleep!   Hey – now that would free up some time!

You can see more about my workshop in the 3rd issue of Mollie Makes magazine. Out in stores on 7^th July.

“So you need to make time!”

We were arguing…sorry…sensibly debating, why I didn’t have time to blog.

Arhh! I hate that saying, ‘make time’  What does that mean?  How do I make time?

I can make decent lemon curd sandwiches when the kids can’t decide what they want for breakfast. I can even, sometimes, stretch to making pancakes if I am in a good mood and am up at 6am. And sometimes, sometimes, I can even make the beds before leaving for school.

But make time? Perhaps I need to sleep less?

Mr Dear Emma and I often fantasize about what we could get done if we didn’t have to sleep. We would pad about the house to soft music and low lights doing all the things we never get round to doing. Him making more homemade wine, writing all those stories he has, reading all those books he’s amassed. Me making a freezer full of healthy meals, so I would never be stuck at dinner times, and ridding the lawn of dandelions. Together  ticking things off the to-do list,  Freeing up space on Sky+, replacing that broken banister spindle, watching those DVD box sets still in the cellophane, completing tax returns, shopping around for cheaper house insurance.

I hear Margaret Thatcher could survive on less than 3 hours sleep a night. Some might say that, judging by the job she did, she really should have had more – but I bet she had really cheap house insurance.

Anyway, this is me blogging the only way I know how.  Squeezed in between school runs, cutting out, sewing, cursing when the needle jams, 3 day event-ing – not the horse variety, but the Designer/Makers fairs, invoicing, posting, emailing…..blah blah…Oh, and making quick after school teas from the contents of our fridge. Thank God for quick cook pasta and pesto!

Dear Emma’s blog won’t be about me. Who on earth wants to know about me?  It’ll be about having an idea and making it happen, about an inspiration and making it real, step by step, mistake by mistake, skirt tucked in knickers, witchy-warts and all.  It could be ugly, but then, surely there’s beauty in that too? 

So here is me making time to sit down and write a bit of blog. Yes, there’s toys on the stairs, ironing in the basket and the milk still on the step. We slept in as usual but hey, I’m not paid to run the country.